Under the fierce competition of the homogenization of
Building Materials products, in order to meet the market demand, the product segmentation of the wooden door
Hardware Metals industry has begun to appear in the market. However, the market segment is not as hot as expected, which has to cause deep thinking of wooden door
Hardware Material companies.
The premise of the existence of a large number of inefficient traditional hypermarkets is the high gross profit of the wooden door hardware industry, and the Internet is easing the rules of the game. It doesn't matter whether the future belongs to traditional companies or Internet companies. What matters is that the future belongs to companies that can create greater user value. At this stage, who improves efficiency, who will win the success of this stage, and even success.
There are a number of reasons why the competitive landscape is filled with more variables that affect the flow of customers in a store. Whether the positioning is accurate, whether the supply and demand are balanced, and whether the retail sales force is in place directly affects whether consumers enter the store or not. In terms of positioning, domestic stores are more focused on packaging sales, ignoring improvement consumption, or decorative consumption, while the former only accounts for 40% of consumer motivation; The competition is fierce, the expansion of brand chain stores is unpredictable in recent years, and the market dilemma is increasing. The diversification of trends, channels, terminals and consumption patterns adds more variables to the competitive landscape.
Therefore, the wooden door hardware industry only in the full market investigation, the development of a comprehensive product plan, rather than changing the concept of the name of the name of the packaging hype paint, really do a good job of "product classification", such a wooden door hardware industry orderly competition in the market environment, to win the attention of consumer groups in order to establish a win-win segmentation, in order to get the largest consumers Attention and trust.
